Sinclair Digital (KOMO)
Sinclair creates applications that house and deliver all of the parent company’s media through television, web, mobile and applications. It has affiliations with all the major networks, proving sales, content, and marketing for local news and sports providers.
Image of FIsher Plaza Seattle - https://sinclairdigital.com/about
Marketing, Advertising and Site content Team
About
The broadcast sales design plays a pivotal role in capturing viewers' attention, engaging them, and ultimately converting them into loyal customers. With the rise of digital platforms and the increasing competition for audience share, broadcasters are embracing innovative design strategies to captivate their target market and drive sales.
Effective broadcast sales design seamlessly integrates branding elements throughout the production. Consistency in color schemes, logos, typography, and visual motifs establishes a strong brand identity that viewers can instantly recognize.
role
As a senior UX designer, I was tasked to create new site structures, promotional pages and advertising placement pieces.
Finalized Site Template used across all stations
Markups showing positioning and parts
After review with all site stakeholders and usability testing. Sets of markups were sent to all development teams to ensure that all broadcast sites followed the direction provided. This was a major undertaking as previously many of the sites were built as one-offs
Inline promotional
Illustrated promotionals placed in the position of ads on multiple pages specific to regions.
Firefly Music Festival Illustration and layout to be used in the Ads section.
Online Informational campaign
In addition to creating custom advertisements, we created campaigns that could be produced on multiple sites. This is an example of a national campaign focused on the dangers of texting and driving.
